Publications:

Medical textiles that suit the user: predicting health care workers' preference for disposable versus reusable surgical gowns
J Brasch, M Rucker, C Haise
Health Marketing Quarterly 30 (2), 162-176, 2013

Textile products and prevention of hospital acquired infections: understanding the hospital perspective
MH Rucker, JE Brasch, CL Haise
Journal of Medical Marketing 11 (2), 156-164, 2011

Analyses on Surgical Attire Products, Policies, and Processes for a Hospital in California
JE Brasch
University of California, Davis, 2015

Diagnostic and Pharmacetical Marketing
MH Rucker, JE Brasch, CL Haise
Journal of Medical Marketing 11, 156-164, 2011